Associated Press (AP) is launching an NFT Marketplace that will be built on the Polygon blockchain. According to the creators, the online market will offer collectors “Exclusive, historical and breathtaking visual content”.
The online NFT market
In A press release official, AP announced the launch of the non-fungible token (NFT) site, created in collaboration with blockchain technology provider Xooa. Xooa specializes in creating NFT marketplaces for brands and intellectual property holders. In partnership with this company, the agency will publish NFT works of its photojournalists. AP sees its entry into the NFT market as an opportunity for collectors “To acquire the photojournalism of a modern and historic press agency” and believes that virtual tokens will be issued to “Inclusive prices” (although it is difficult to say what prices will be set by resellers in the AP market).
Exclusive images in the form of NFT
The market launch and the first NFTs are scheduled for January 31. Dwayne Desaulniers, Director of Blockchain and Data Licensing at AP, said: “For 175 years, AP photographers have captured the world’s biggest events with immersive and impactful images that continue to resonate today. With Xooa technology, we are able to offer these tokenized works to a rapidly growing audience of NFT photo collectors. “
News agency claims its system will be built on blockchain ” respectful of the environment ” of Polygon and that its NFTs “Will include a rich set of original metadata” to let buyers know when, where and how the photos were taken. The first collection will include the NFTs with photographs “Space, climate, war and other images showcasing the work of Pulitzer Prize-winning PA photographers”.
Collectors of all skill levels will be able to seamlessly buy, sell and trade official AP digital collectibles through the Marketplace. It will support credit card payments as well as cryptocurrency wallets such as MetaMask, Binance, and Coinbase.
AP is not the first journalistic organization to use or take an interest in NFTs. Quartz and The New York Times sold copies of their articles as NFTs, and Getty Images CEO Craig Peters announced in December that the company had “Real opportunities” in terms of NFT.
However, the line-up for NFTs from Getty is unlikely anytime soon, as it appears the company is taking a wait-and-see stance, and Peters has made it clear that he doesn’t feel the need to rush into. this direction. However, so far, the market launch of AP is one of the most significant attempts in the field of NFT by a large data operator.
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The blockchain offers so many possibilities! After NFTs and the metaverse, who knows what this technology can still offer us? This universe fascinates me and I love to read and write about it. I wish you so much fun reading me!