Ferrari, the Italian luxury sports car maker, may soon enter the digital collectibles market. It has just announced a partnership with Velas Network AG, a company specializing in NFTs. This is expected to introduce a number of blockchain-based applications and solutions into Ferrari’s product development. Details below.
Create exclusive digital content for Scuderia fans
According to Ferrari’s official announcement, the company Velas will have two main missions to fulfill within the framework of this partnership. This will involve creating exclusive digital content for fans of the Scuderia and sponsor the Ferrari Esports Series, online competitions of the digital version of the F1 Championship. A global player in the blockchain and NFT sector, Velas has a network that is a fork of Solana (SOL) with EVM (Ethereum Virtual Machine) integration. Ferrari’s announcement also makes it clear that Velas will work closely with the Maranello team.
Although the agreement between the two companies does not mention any promotion of NFT or blockchain concepts on the horizon, this purpose is obvious. Mattia Binotto, Managing Director of Scuderia Ferrari, spoke about the automaker’s reasons for collaborating with Velas Network AG. ” Velas is a company that makes innovation and performance the hallmark of technologically advanced products and services: these are all values that unite us and that have led us to choose Velas as one of our Premium partners. Mr. Binotto said in a statement.
Natural partners and pioneers in their fields
Co-founder and CEO of Velas Network AG, Farhad Shagulyamov, sees his company and Ferrari as natural partners. He is convinced that their collaboration will revolutionize motorsport using innovative blockchain-based solutions and applications. These remarks suggest that the development of NFT could be an option studied by both parties.
” Having built a next-generation blockchain that emphasizes both durability and performance, it was only natural to partner with another icon of excellence, which is Ferrari. Velas introduced an innovative variety of pioneering blockchain technologies and related products, which will now be showcased at the top of motorsport Said Mr. Shagulyamov.
With this partnership, Ferrari joins the list of automakers and racing division brands that have entered the blockchain space this year. In September, rival Mercedes-AMG Petronas F1 team signed a long-term deal with the FTX exchange. Earlier this year, the German manufacturer Porsche joined forces with Fanzone to launch a platform dedicated to NFTs.
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Luc Jose Adjinacou
Far from having dampened my enthusiasm, an unsuccessful investment in 2017 in some crypto only increased my enthusiasm. I therefore resolved to study and understand blockchain and its many uses and to relay information relating to this ecosystem with my pen.