It is exclusively that Cointribune is pleased to share with you, news that should not leave you indifferent: Kinahan’s, famous Irish Whiskey house, officially launches into the Metaverse and reinvents the consumer experience with the first generation of digital ambassadors.
Nestled in over 200 years of history, Kinahan’s Irish Whiskey is one of the most innovative whiskey makers in the field, and implements consumer-oriented technologies, such as non-fungible tokens (NFT), reality augmented and virtual reality. At the crossroads between authenticity, heritage, innovation and fiction, enter the new world with us to discover how to consume Whiskey tomorrow.
Warning : alcohol abuse is dangerous for your health, consume in moderation.
Kinahan’s Whiskey: a pioneer of the genre combining heritage and modernity
Kinahan’s Whiskey is also known as ” The Original Pioneer of Irish Whiskey“. Founded in 1779, Kinahan’s is not only one of the ten oldest whiskey brands in the world, but also a major pioneer of original whiskey production in the late 18th and 19th centuries. Kinahan’s broke new ground at a time when barrel aging was not part of the whiskey-making process. At that time, whiskey was still produced in the form of “Poitin” or “Moonshine” and consumed without being ripe.
A revolutionary step that would change the industry forever. With the introduction of what was then innovative cask maturation, which is now an essential part of whiskey production, it has been possible to create completely new taste experiences and different types of whiskey resulting from experimentation with wood. Even before evolving in completely parallel universes, the famous whiskey pioneer was working on modernity and evolution.
After Glenfiddich, Kinahan’s would therefore be one of the big names in whiskey to launch into the NFT and Metaverse universe.
For this, the whiskey brand collaborates with Generation7Group (G7G), in order to truly anchor itself in the current trend and the alliance between heritage, traditions and new technologies.
The goal? Develop and implement science and technology to improve the efficiency, durability and longevity of their valuable heritage brand. Kinahan’s Whiskey is the first of the 7 brands supported by G7G to take the plunge into technology.
NFT, Metaverse: when brand ambassadors go virtual
Several adjectives are needed to sum up the incredible upcoming launch of Kinahan’s: Innovations, AR, AI, NFT, Metaverse, 3D or even blockchain.
Yes, they did, the pioneers of whiskey are now pioneering a new consumer experience. They imagined digital ambassadors evolving in the Metaverse to promote their whiskey. Not only is this excellent news and we also congratulate ourselves on being the first media to relay it to you exclusively.
While the Whiskey brand is not at its first attempt in the nebulous world of NFTs, evidenced by the NFT collection launched this summer in collaboration with Morysetta, artist well known in the NFT universe for her unusual cosmic style which focuses on objects and feelings distilled into almost tangible emotions.
The 3D Formula 1 racing car from the Kinahan brand was released as an NFT with exclusive title to Rarible.com in Lewis Hamilton’s thrilling victory at the British Grand Prix.
An exclusive token for this 3D / AR artwork of a hyper-realistic formula racing car, which was available in preview during the race at the Silverstone circuit.
If we come back to today’s announcement: the next generation of Kinahan’s digital brand ambassadors aim to enhance the consumer experience through cutting-edge technologies.
Are you ready to enter the third dimension?
Here is how it will go: Digital Brand Ambassadors will operate in virtual 3D environments and have a character and style representative of a specific Kinahan product. Over time, they will evolve into hyper-realistic digital humans with artificial intelligence. Thanks to these new technologies, they will be able to fully interact with the consumer, thus offering a new extraordinary experience.
The first ambassadors will appear from November 15, 2021 on several media platforms. They will be part of Kinahan’s marketing campaigns for existing and future whiskey lines, as well as other digital products including NFTs.
Kinahan founder Zak Oganian said: “Building meaningful relationships with consumers is integral to the longevity of our brand. For Kinahan’s, implementing new technology is going to be a journey of trial and error. Once we are successful, the next generation of whiskey drinkers will enjoy an enriched new reality.“.
What is certain is that the pioneer never stops innovating, and by implementing new technological capabilities in accordance with the values of the brand, Kinahan’s enriches its identity and now offers a new value proposition for the next generation of customers.
Several axes are important here in this example: not only the paradigm shift in terms of consumer experience, but also better usability, improved functionality and greater accessibility that have become essential, even more since the pandemic that our societies have. lived.
Finally, Kinahan’s Metaverse projects will include 3D and augmented reality objects, ranging from digital whiskey barrels, to other branded items created in collaboration with future digital artists around NFTs.
This is all made possible through collaboration with FoodTech G7G, which is based in Switzerland and specializes in the development and implementation of digital capabilities and offline and online integrations.
The Metaverse: a new business model for brands?
We said it previously, the Metaverse is gradually becoming the future of the internet. Indeed, if the 2000s saw the advent of the Internet, the 2010s social networks, the years 2025-2030 will undoubtedly see the acceleration of the Metaverse.
It is not for nothing that Facebook is now called Meta and investing billions of dollars to propel his new Metaverse project and continue to invent the world as he sees it. Other Tech giants like TikTok, Twitter, Microsoft are also getting started. But what about the rest of the economy?
Precisely, the Metaverse is as exciting as it is frightening for the vast majority of the population. And yet, it could well contribute to creating new business models and a new way of interacting in society and of consuming. Like the launch of Kinahan, theconsumers could discover a new experience, as big names in luxury are beginning to offer, also with the sale of bags more expensive than in the real world, or the realization of parades in the Metaverse.
In a completely different field such as teleworking, the Metaverse could make it possible to completely rethink team meetings and videoconferencing while promoting collective intelligence.
In gaming or sport, the Metaverse could become the cornerstone of new practices and thus open up a whole new field of economic activity.
In short, the Metaverse, with what it offers and the underlying technologies such as blockchain, NFTs, AR / VR and even artificial intelligence, is creating a new world whose brands must grab it and Kinahan’s got it right!
Karen Jouve
Passionate about new technologies, and blockchain! Uncovering news trends, the latest market developments, and nuggets of the ecosystem, I am happy to help you discover this universe in all its colors.
