In Latin America, cryptocurrency exchange Bitso has become an official sponsor of the Mexican national soccer team (Selección Mexicana de Fútbol). Clearly, like many other countries, Mexico wants to further integrate cryptocurrencies into its economic landscape and it seems to be on the right track.
On Twitter, the Mexican national football team has 98,700 followers. To her followers, she announced that she plans to work with Bitso with the aim of providing many cryptocurrency education opportunities in the country. Furthermore, on the basis of this partnership, it will launch a series of NFTs whose distribution will be supported by the exchange.
“Our football team constantly encourages us to dream of reaching new heights, so we couldn’t ask for a better partner to promote access to technology and innovation across the region,” said Daniel Vogel, CEO and co-founder of Bitso, in a press release.
Bitso multiplies partnerships
As of now, the partnership with the football team is the latest big deal signed by the cryptocurrency exchange. Last week, she signed a three-year sponsorship deal with Brazil’s São Paulo Futebol Clube. In November, it was with the Mexican football club of the Tigers that it concluded a partnership.
Today, Bitso’s notoriety is beyond doubt. Indeed, the company has more than 3.7 million customers distributed in several countries: Brazil, Mexico, Argentina and Colombia. Its value is estimated at 2.2 billion dollars, according to the data it revealed.
The Bitso cryptocurrency exchange has signed a partnership contract with the Mexican national football team with the aim of supporting it. By doing so, she hopes to contribute to a better democratization of cryptocurrencies and to ensure that they are used by several people in the country.
Source: The Block
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