What's Hot

    First fundraiser for Doodles and new partnership

    June 25, 2022

    More than 50 crypto ATMs will be installed in Hispanic supermarkets in the United States

    June 25, 2022

    The bitcoin (BTC) invites itself in the programs of the University of Cincinnati

    June 25, 2022
    Facebook Twitter Instagram
    Facebook Twitter Instagram
    THECRYPTNEWS
    • Home
    • News
    • Guides
    • NFT
    • Analysis
    THECRYPTNEWS
    Home » NFT: Adidas launches into the metaverse with Bored Ape Yacht Club
    NFT

    NFT: Adidas launches into the metaverse with Bored Ape Yacht Club

    AdminBy AdminJanuary 9, 2022No Comments4 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    The clothing brand is launching into the Yacht club in partnership with Yuga Labs, the collector Gmoney and the NFT project PUNKS Comic.

    Adidas partners with Bored Ape Yacht Club

    After recent teasing, clothing brand Adidas today announced the purchase of an NFT Bored Ape Yacht Club and collaboration with the creators of Bored Ape, Yuga Labs, and other space players to step into the Metaverse, an emerging vision of a future Internet in which users interact in shared 3D worlds with their own NFT collectibles.

    Adidas shared a review of their NFT Ape on Twitter, with her brand’s clothes layered, and also posted a trailer showcasing the alliance. In addition to the Bored Ape Yacht Club, Adidas partners with collector NFT Gmoney, as well as PUNKS Comic, an unofficial Ethereum NFT project inspired by CryptoPunks.

    The trailer features 3D avatars inspired by Gmoney, an original figure of PUNKS Comic, and the new character of Adidas, Bored Ape, falling into a world with a luminous Adidas logo on it, the very background of the classic Louis Armstrong song What a Wonderful World.

    Adidas buys and uses its own avatar Bored Ape

    Adidas bought the token Bored Ape Yacht Club # 8774 and transform him into a metaverse character named Indigo Herz. According to public data from the Ethereum blockchain via the market OpenSea, the NFT was bought in September for 46 ETH, or just over $ 156,000 at the time.

    In a conversation on Twitter Spaces on the sidelines of the launch, representatives from the various parties described the collaboration. An Adidas representative announced that it was a five-month project, while the team from PUNKS Comic has stated that the next edition of the NFT comic, which will be released next week, will feature this character.

    Bored Ape Yacht Club is one of the most popular NFT projects, featuring 10,000 unique and illustrated avatars that have sold for millions of dollars per unit in the aftermarket. In total, the project has generated more than $ 1.3 billion in combined secondary trading volume across all collections since its launch in April, according to data from CryptoSlam.

    Celebrities such as Jimmy Fallon, Post Malone and Steph Curry use them on social media, while music producer Timbaland and record label Universal Music Group separately create metaverse music groups based on their respective avatars. Bored Ape.

    NFT assets are destined to become an essential

    Any NFT is a deed of ownership for a digital object, and can represent profile pictures like Bored Apes, as well as other works of art, video files, and more. The owners of Bored Apes own the marketing rights to their respective avatars, which allows them to create and sell spinoff projects, physical goods, etc. In this case, Adidas has partnered with the brand Bored Ape Yacht Club in addition to purchasing and using their own avatar.

    The metaverse refers to the future vision of the Internet, where users are expected to interact in immersive 3D worlds, using avatars. User-owned NFT assets, such as profile pictures, are destined to become a staple as the metaverse takes shape.

    Recently Adidas also announced a collaboration with the upcoming Ethereum-based metaverse game, The Sandbox. During the DCentral Miami conference held on December 1, Mathieu Nouzareth, member of the board of directors of The Sandbox, confirmed the alliance with Adidas, but did not provide details on the planned activation.

    In the Spaces chat on December 2, Erika Decker Wykes-Sneyd, vice president of global marketing communications at Adidas Originals, spoke about the challenge of moving from a traditional business to a decentralized world.

    ” The calls we receive are often accompanied by many lawyers“, She said,”because it is a radical change of mindset for the way companies run their organizations“.

    The success of this industry can be measured by the number of big brands that join it. And now it’s Adidas’s turn to step into the thriving metaverse world. And she does it using the big names in this digital sphere of NFT, likeBored Ape Yacht Club.

    Source: Decrypt

    Receive a summary of the news in the world of cryptocurrencies by subscribing to our new service of newsletter daily and weekly so you don’t miss out on Cointribune essentials!

    Jean-Louis Lefevre

    I am convinced that cryptocurrencies are opening up extraordinary new perspectives for us that I do not want to miss under any circumstances! I try to continuously enrich my skills in this area and share with you everything I learn with my followers and my hours spent exploring this universe.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Admin
    • Website

    Related Posts

    First fundraiser for Doodles and new partnership

    June 25, 2022

    10 big brands that have recently landed in the world of NFTs

    June 19, 2022

    New partnership and new metaverse… open!

    June 18, 2022

    Axie Infinity Origin: The Free-to-Play game that will cheer up Ronin hack victims?

    June 18, 2022
    Add A Comment

    Leave A Reply Cancel Reply

    Recent Posts

    • First fundraiser for Doodles and new partnership
    • More than 50 crypto ATMs will be installed in Hispanic supermarkets in the United States
    • The bitcoin (BTC) invites itself in the programs of the University of Cincinnati
    • Cardano (ADA) Founder Offers Crypto Self-Certification
    • Axie Infinity: The company behind the game wants to compensate the victims of the hack

    Recent Comments

    No comments to show.

    Subscribe to Updates

    Get the latest sports news from THECRYPTNEWS.

    Advertisement

    Archives

    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021

    Categories

    • Analysis
    • Guides
    • News
    • NFT

    The leader in news and information on cryptocurrency, digital assets and the future of money, THECRYPTNEWS is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies.
    We're social. Connect with us:

    Facebook Twitter Instagram Pinterest YouTube WhatsApp Reddit
    Top Insights

    First fundraiser for Doodles and new partnership

    June 25, 2022

    More than 50 crypto ATMs will be installed in Hispanic supermarkets in the United States

    June 25, 2022

    The bitcoin (BTC) invites itself in the programs of the University of Cincinnati

    June 25, 2022
    Get Informed

    Subscribe to Updates

    Get the latest creative news from THECRYPTNEWS

    Facebook Twitter Instagram Pinterest
    • Home
    Copyright © 2021 Thecryptnews.com

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT

    DMCA - Terms and Conditions - Privacy Policy