The iconic sportswear brand recently partnered with three respected members of the NFT space like Bored Ape Yacht Club, GMoney and PUNKS Comics, to further its ambitions in the metaverse.
Ether is the payment currency for the products of the new collection
Adidas Originals has announced the upcoming launch of its collection of non-fungible tokens (NFTs) called Into the Metaverse.
Although details of the collection are scarce at this time, it has been revealed that the cryptoasset will serve as an access token, promising holders exclusive access to future derivatives, physical and digital products and services, rewards within the newly acquired Sandbox Plot, and more.
The sale of the collection will take place on official site from the company on December 17 priced at 0.2 ETH, which equates to around $ 810 at the time of writing.
The emergence of Adidas in the NFT market and in the metaverse
Cointelegraph sat down with NFT expert GMoney to discuss his expectations regarding the emergence of Adidas in the NFT market:
“The Adidas team has taken a very thoughtful and measured approach to entering the market. I think it will help expand the possibilities for communities and developers ”.
On December 2, Adidas Originals announced its entry into the Metaverse by partnering with Bored Ape Yacht Club, GMoney and PUNKS Comic, stating that the digital worlds that make up the Metaverse will be a place “Where everyone can express their most original ideas and be the most authentic”.
By the way, it was revealed that on September 17, Adidas bought Ape n ° 8774, a unique image of a heart-shaped, blue-haired, bespectacled monkey with a fisherman’s hat and golden hoops, for 46 ETH, or just over $ 150,000 at the time.
During the announcement, the monkey was dressed in an Adidas tracksuit bearing the logos of the three respective partners, as well as an Adidas logo.
GMoney spoke about its role in helping brands to market their products in a culturally sensitive manner, saying:
“I’ve been talking to them since April, I guide them in their strategy, I offer them my ideas, to make sure they enter space in a truly authentic way. And I think that’s what we see today, because Adidas has made the most authentic entry into space so far ”.
The opportunities of Web 3.0 are becoming evident
Over the past few months, a number of prominent companies, celebrities and cultural figures have announced their intention to develop or take part in the NFT space and the metaverse as the opportunities of Web 3.0 become evident. .
Adidas is not alone in rushing towards this new digital space. On December 14, Nike, a sportswear brand and direct competitor, unveiled its presence in the metaverse by acquiring the virtual sneaker brand RTKFT. The purchase, the name of which has not been released, follows the very successful launch of the CloneX avatar of RTFKT, an NFT project that Cointelegraph discussed at length with one of the co-founders, Chris Le, earlier this month. October of this year.
The metaverse refers to a network of interconnected virtual spaces, sometimes described as the future of the internet. The interest of the big brands for the metaverse is more and more marked since Facebook announced at the end of October that it wanted to make this space its new business project. The NFT market is no exception either. For some, NFTs represent a new gold mine in the contemporary art market and in a few months have become essential auction houses, reaching prices of several million dollars.
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