After financial institutions and fashion, Web3 is tied to music! Yes, more and more people understand the importance of digital evolution and NFT. Difficult to understand and not worth much ? While some wonder whether to start or not, others find a way to integrate into a world in perpetual motion in order to take advantage of the trend. To do this, Spotify is trying out NFT and Madonna’s first-ever NFT collection.
Spotify, towards an adoption of NFTs?
NFTs are very recent but are already making a big noise around them. Many people quickly adopted them; fashion, military, politics and many more, everyone is keen to either acquire the NFT of a collection or create one.
While the cryptocurrency crash has people wary of digital assets, the NFT universe seems to be doing pretty well regardless. This time it’s streaming service Spotify’s turn to test NFTs. According to Music Allythe platform would have selected a few artists to promote and integrate NFTs on their profiles.
Because of this, these non-fungible tokens will appear under each artist’s albums and songs. The first to participate in this test are the great collectors of NFT, Steve Aoki and Wombats. However, Spotify is not yet taking any discount on the sale of the tokens.
It is therefore not possible for users to make purchases directly on the platform. However, the feature is already available in the US for some Android users. The latter can therefore display and buy non-fungible tokens present on external markets. Web3 is unmistakably linked to music.
“Mother of creation”, the famous collection signed Madonna
Web3 connects to music! Yes, far from being an exaggeration, this sentence takes on its full meaning when we notice the euphoria of artists in the face of NFTs. After many artists who have decided to embark on this universe, it is Madonna’s turn to make her grand entrance.
Last week, the Queen of Pop announced a token collaboration with Beeple, the NFT artist on SuperRare. This collaboration is off the beaten path because it is not an album, but an NFT collection. It is composed of three series of NFT videos titled “Mother of Creation”.
Its particularity is that it explores the concept of motherhood, creation and birth.
The singer does not do things in half measures. So these videos show a nude 3D avatar of Madonna giving birth. But hold on tight; to butterflies, centipedes and a tree in various settings. The purpose of this collection according to websiteis to compare the way artists bring creativity to life to the way children come into the world.
The implementation of this project is aimed at a greater cause. Indeed, its mission is to help mothers around the world. The proceeds from the sales will therefore be donated to three non-profit organizations that support this cause in partnership with Moonpay. So far, the accumulated sales total on SuperRare stands at 309.1 ETH, or $636,823.
A collaboration of Fireside and SKALE Hollywood to facilitate integration into Web3
A $100 million startup fund is the initiative of entertainment platform Fireside and Ethereum-based blockchain network SKALE. They recently announced the launch of the “Creatives Unleashed” grant program which aims to facilitate the integration of the next generation into Web3. Indeed, their wish is that future Hollywood creatives can adopt Web3 and create content without the help of intermediaries.
For Fireside, this collaboration will solve some of Hollywood’s problems. Indeed, the move to Web3 will give creators the opportunity to unlock new business models by cutting out traditional middlemen according to Mark Cuban.
The association with SKALE is an opportunity to reach as many people as possible while offering them better conditions of use. Because, the goal of the blockchain network is to create a scalable network where consumers can thrive every day. A bit like Amazon Web Services currently operates with mobile applications.
The digital age is taking its toll more and more. After many industries, Web3 ties to music and Hollywood. Several NFT projects have recently emerged and the artists are not on a leash. This week, it’s the Queen of Pop and Spotify who are talking about them. No doubt this trend will not end any time soon.
Source : Blockworks
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The world is changing and adaptation is the best weapon to survive in this undulating universe. As a crypto community manager at the base, I am interested in everything directly or indirectly related to the blockchain and its derivatives. In order to share my experience and make known a field that fascinates me, nothing better than writing informative and relaxed articles at the same time.